Friday, October 2, 2009
E-Commerce Strategy: Web Automation, the next strategy
We have been analysing the trends and impacts from Web 2.0 and Social Media Networks strategies, while they are great tools to generate new business and sales leads, it has caused new challenges to many businesses.
The very easy question to assess these changes is asking yourself – how many e-mails are you checking now from all these leads generated by Web 2.0 and Social Media?
I can tell you right now that my inbox e-mails have gone up by 3 times since we started our Web 2.0 & marketing activities on LinkedIn and Facebook – and this is can cause disruptions to your business operations.
We need to build new databases for our newsletters subscription as it has increased from 100 a week to 1,000 a week, we need to adjust our CRM system, we also need to hire new additional staff for database management.
Then one day, it came to be, this is not the way to solve the problem as I can see our subscription increases from 1,000 to 2,000 a week in no time – what do I do? Double my budget to ensure we can manage the databases and leads? That’s when we think technology can solve the problem.
There are 2 ways to manage your leads and databases growth: First is to outsource to “Manpower”, you can do this by hiring virtual assistants, Second is to outsource to “technology”, by developing applications that can improve the efficiency.
In terms of the ROI for Automation, below is our comparison
Old Way:
1,000 Leads a Week, 20 hours to update the leads onto Excel, hours: 25 hours @ US$5.00 per hour = US$125 per hour (using offshore BPO companies), which means monthly cost of US$500 and Yearly cost of US$6,000. This is assuming no growth in numbers.
New Way:
We implemented Form2Go, which costs us $800 upfront for 12 months, we still need 2 hours each week to generate reports and compile a database into Newsletter mail format. The Monthly cost is now US$40, and yearly cost of US$480.00
On the $ for $ comparison, the ROI is around 5 times already (US$1280 vs US$6,000), but the real benefit is scalability.
There are many ways you can automate part of your business operations, while this has been adopted by many large sized corporations through systems integrations, it is yet to be adopted by many Small-Medium Enterprises.
Unlike the common perception, it will not cost you an arm or a leg for system automation, There are solutions available off-the-shelf (or net), many SaaS providers have solutions available for automation and Cloud Computing also offers more solutions for businesses.
In our case, we developed Form2Go as a solution for database and leads management, since then, the product has been used by many e-businesses as a solution to manage the growing leads, and “time-poor” situation.
If you are interested to know more about web-automation and Form2Go, please contact us for more details. http://upriseapps.com
Thursday, October 1, 2009
New Uprise Apps Website
Wednesday, September 23, 2009
A new web application for Human Resources professionals
Managing these information presents a problem itself, and many HR companies have already facing challenges due to lack of time and resources.
Here is a smart way to manage your candidates’ information; this is done so through a small application that integrates with your web contact forms and Google Docs – we call this product Mail2Google!
According to our research, majority of applicants send their applications through online, usually through contact forms with attachments. Agents then download each profile and process them manually, which is a time-costly procedure.
Using our newly developed Mail2Google application, we can at least save your time in managing these entries. You can simply adjust your web contact forms and have the fields clearly defined with specific information you wish to have from candidates.
The data entered by the applicants are then captured by Mail2Google automatically, all you have to do is to run reports and review candidates’ information accordingly. This is a useful system to gather applicants’ information cost-effectively and efficiently.
Moreover, you can use this program to manage multiple campaigns, for instance, processing different positions simultaneously, again, this can save significant time in data entry and management.
While we can not solve the problem for you in reviewing each resume and cover letters, the least we can assist you is to save significant precious time in data entry, so that you can focus your time in reviewing the resumes and make informed decision.
Once the reports are generated in Google Docs, you can easily convert them to Excel if you wish to, and use them for future purposes such as newsletters or send updates.
Mail2Google is especially for those time-poor HR professionals, or maybe you are starting up a new venture and have limited resources for data entry and management.
If you are interested to find out more about how Mail2Google can assist you in managing your business process, please visit our website http://upriseapps.com for demonstration.
Thursday, September 10, 2009
Eric Korb has appointed the Uprise Apps Board of Directors
Eric Korb (LinkedIn profile) has recently appointed the Uprise Apps Board of Directors. Eric will also heading up our initiatives in North America, where we expect to establish a formal presence by Q'1 2010 to support marketing, sales and customer service to End Users and Alternate Channel Partners.
Eric is one the veteran of IT. He is known for his successes, leadership and a keen eye for technology; a true visionary, he has been founding high-tech companies since 1983.
There are couples of facts from Eric’s bio:
- 6 successful high-tech start-ups since 1983, $19M - $1.0B
- Raised $100m + (Private, Lockheed, GE)
- Business operations, process, and communications expert
- 24 years of high-tech product design, marketing & sales - $3b sales
- E&Y Entrepreneur of Year – 1988 @ Age 28
- BSIM – Krannert Business School, Purdue University, 1981
Uprise Apps glad to see Eric on board and expects exiting results out of the cooperation.
Thursday, September 3, 2009
ResearchWhitepaper integrates with Uprise Apps Mail2Google Service for Leads Automation
ResearchWhitepaper is a highly popular website with daily traffic exceeding 600 a day, and as high as 1,000 per day. The company receives up to 300 enquiries a day from a variety of users downloading their trial documents and reports.
“While we are glad the campaign has worked for us, we needed to hire 2 F/T employees just for data entry, this is costing us $200 a week” commented Amy Hsu, Marketing Director of ResearchWhitepaper
“While leads generations is great, it is no guarantee we can make convert them into sales, so, we have been very cautious on terms of marketing budget. The response rate had exceeded our expectation, and we were scared to launch more campaigns because we spent all our time on data entry” She continued.
“We have been seeking for technology solutions to resolve this simple-data entry process, and ultimately, integrating them into our CRM system.
We looked around and discussed with Andrew Kandzuba, CEO of Uprise Apps, originally using their “Office In Cloud” Microsoft Office to Google Integration tool to back the files. Soon we found Google Docs can be used as a great record keeping tool, hence implemented Mail2Google as well”.
Significant Improvements in Efficiency
Here are some facts:
- Since the implementation, the data entry hours has reduced from 20 hours a week to 2 hours a week, mainly for reporting
- Able to run 3 projects simultaneously without incurring additional cost, ResearchWhitepaper now generates 1,000 leads per week without adding new costs
- Able to run master reports, and always updated, there is no need to wait for the staff to finish their data entry tasks
- Able to conduct campaigns in multiple markets as Mail2Goole also supports different languages
- Saving of at least $1,000 a month just in data entry costs
- Able to change the web contact forms and start a new program with Mail2Google easily, flexible solution
ResearchWhitepaper now only retains 1 data entry staff since implemented Mail2Google service. By using our service, it can now allocate more resources to follow up on the leads generated and other sales driven and product developments activities.
ResearchWhitepaper is now in discussion with Uprise Apps in integrating the service with its Salesforce CRM systems as a extension to existing service.
About Uprise Apps
Uprise Apps (http://upriseapps.com/) is a leader in developing applications integrating with Google Docs and Google Apps. Its product’s line includes “Office In Cloud”, “Office Online” and “Mail2Google Service”. It also provides customization services in addition to its own products.
About ResearchWhitepaper
Established in 2008, ResearchWhitepaper (http://researchwhitepaper.com/) is a fast growing website dedicated to research reports, especially relating to Capital Raising and Marketing related industries.
Thursday, August 27, 2009
Don't have Microsoft Office installed but still want to edit Microsoft documents? Use Office Online
Office Online is an application specific for users wish to working with Microsoft Office (2003 & 2007) documents, but do not have Microsoft Office installed.
Through Office Online, they can still edit and receive documents in Microsoft Office formats and stored locally or share with others.
Office Online let user by one click to download the existing local document created in Word, Excel or PowerPoint to Google Docs account, edit it there and save back to the local drive.
Office Online does not require any additional Microsoft Office components to be installed in order to process documents.
Key advantages of Office Online for end users are:
- For users who wish to operate on MS Office documents under Google Docs
- No MS Office installation required – saves cost
- Able to edit MS Office files and share with other MS Office users
- Integrate with 2003/2007 Words, Excel and Power Point files
Who can benefit from using Office Online:
- Users that use other programs as primary documents (eg. Google Docs) but with ability to view, share and edit MS Office documents
- Organizations looking to save costs but with ability to work on the key MS Office documents Users require a program that can share with other users online frequently
- Users require a program that can share with other users online frequently
Please visit our website http://www.upriseapps.com/ in order to learn more about Office Onlile
Tuesday, August 25, 2009
Data Entry Nightmare? Google Docs automation system is the Solution.
Maintaining your leads database can be a tedious and time-consuming task. Whether you have a CRM system or not, you need someone to manually update them, and this is very time consuming.
One of our clients has more than 100 leads generated from their campaigns each day, another client who runs a non-profit organization can have as many as 200 leads a day during the marketing campaign period. Another website which produces e-vouchers can register 200+ prospective users a day to claim for their vouchers.
For website owners, it is a nightmare to maintain a large and “live” evolving list, and additional costs are also needed to hire assistants to perform data entry, this also delays the sales process as Business Development Managers need to wait for the list to be updated. This is why many had come to us for a quick, automated solution.
Since we launched our Office In Cloud, we had investigated different ways to utilize Google Doc as a tool to assist website owners that need to update their databases consistently.
We decided to adopt Google Doc as it can be integrated, and best of all, it can be “automated”.
Google Doc, as we also know, is free and through our Office In Cloud, this can also be compatible with Excel, still regarded as a preferred “Leads Generation Format” by many.
Our Mail2Google is now working smoothly, and is already servicing a number of clients. It is an automated solution that captures data from web contact forms and integrated onto Google Docs on daily, weekly or monthly. Data are recorded in accordance to your forms.
By doing so, you can save hundreds of hours in data entry, and be more efficient in other areas; concentrate on your sales or product developments.
One of clients is now installing Mail2Google across his clients’ websites, mainly for newsletter subscription basis, another client is using this to collect feedbacks from customers.
If you are interested for a demonstration on how Mail2Google works, or if you are a web development company, we also have programs specifically for partners.
Please contact us at info@upriseapps.com in order to see a demo.